Results-driven research
ED&S provides custom research services that help businesses uncover the insights they need to make smarter decisions.
Our process often starts by connecting with your customers—either current or potential—to learn about their real problems, needs and habits. We translate this feedback into actionable insights that reveal new opportunities for growth and improvement.
Our research isn’t just about gathering data—it’s about giving you a clear path forward. Whether you're looking to attract more customers, refine your offerings, become more competitive in the marketplace or optimize your internal operations, we give you the tools and clarity to act with confidence. Our detailed reports and actionable recommendations are designed to help you make decisions that create real, measurable impact for your business and your customers.
OUR SERVICES
Unlock growth through actionable insights
Customer interviews
User research to assist in improving internal inefficiencies, ultimately enabling you to provide a better customer-first experience
-
Collaborative crafting of your current business problems and specific learning objectives for the study
Outreach to your current customers, screening for the right segment to speak to and learn from
Crafting of a detailed and well-informed interview script which will glean insights that answer questions to unlock growth
Conducting of minimum 5 interviews, each a minimum of an hour long, over video
Synthesizing the data into a collection of key findings gathered in interviews
Delivery of a unique ideal customer avatar (also known as a persona) which captures all of the pain points and desires your ideal customers have, all informed by the information the interviewees share
Delivery of the key findings and persona along with custom crafted opportunities and recommendations solving your business problems and informing your learning objectives
Delivery of the raw research materials including the interview recordings, notes and other research related artifacts
View our case study to explore a real-world example.
Prospect interviews
Market research intended to help you uncover new opportunities for growth, enabling you to speed up expansion
-
Everything included in a customer interview study. The differences lie in the outreach technique and screening nuance:
Outreach is to potential customers through your email list(s), social media accounts and personal networks
Screening is done to identify the right people to speak to and learn from given what area of your business you want to grow
Competitive analysis
Market research informing how your online presence stacks up, enabling you to compete more equally in the marketplace
-
Coming soon…